Global journal of Business and Integral Security 2024-06-18T04:22:39-07:00 GBIS Journal Open Journal Systems <p><img src="" alt="" width="200" height="283" /></p> <h2>About the Journal</h2> <p>Global Journal of Business and Integral Security - GBIS (ISSN 2673-9690 Online) is an international, double-blind peer-reviewed, open-access journal published by the Swiss School of Business and Management (SSBM Geneva) and the University of Applied Sciences in Security and Safety.</p> <p>GBIS aims to provide a valuable outlet for research and scholarship on management-orientated themes and topics. It publishes articles of of multi-disciplinary and interdisciplinary nature as well as empirical research from traditional and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business, management and integral security disciplines.</p> <p>The journal covers topics in the areas of business, management, finance, corporate governance, corporate security, health security, environmental safety, human resource management, marketing, organizational behavior, organization theory, strategy, technology management, and related areas. </p> <p><strong>Aims</strong></p> <p>The aim of GBIS is to provide a platform where academics and practitioners can present their research in the fields of business, management and integral security. The journal will provide new methods and methodologies for analysis, integration and implementation of business, management and integral security.</p> <h4>Focus and Scope</h4> <p>The journal aims to provide an outlet for research and scholarship on management-related themes and topics. With contributions from around the globe, the journal includes empirical, conceptual and methodological articles across the full range of business and management disciplines, including:</p> <ul> <li>Accounting and Finance</li> <li>Business Economics</li> <li>Business Ethics</li> <li>Corporate Governance</li> <li>Environmental Health and Safety</li> <li>Entrepreneurship &amp; SME managemen</li> <li>General Management</li> <li>Human Resource Management</li> <li>Integral and corporate security </li> <li>Knowledge Management</li> <li>Management Development</li> <li>Marketing</li> <li>Operations Management</li> <li>Organization Theory</li> <li>Organizational Behaviour</li> <li>Public Sector Management</li> <li>R&amp;D Management</li> <li>Research Methods</li> <li>Strategic Management</li> <li>Technology Management</li> </ul> <p>Other themes associated to the above or emerging topics will also be considered. </p> <p>All papers submitted to GBIS are submitted to double-blind peer review. </p> <p><strong>Indexed and Abstracted Information</strong></p> <ul> <li>Academic Journals Database</li> <li>COPAC</li> <li>Electronic Journals Library</li> <li>Elektronische Zeitschriftenbibliothek (EZB)</li> <li>Google Scholar</li> <li>JournalTOCs</li> <li>Ulrich's</li> <li>Universe Digital Library</li> <li>WorldCat</li> <li>ZBW-German National Library of Economics</li> </ul> A Study on the Role of Transaction Monitoring in the Detection and Prevention of Cryptocurrency Fraud and Money Laundering: Implications for Fraud Monitoring Professionals 2024-06-18T04:22:39-07:00 George Antoine Helou <p>Given the anonymity and unregulated nature of financial transactions, money laundering and cryptocurrency fraud are a growing problem in the financial industry. Numerous studies have acknowledged this fact and advocated a complex socio-technical approach to improve the understanding of cryptocurrency-related crimes and risk assessment. However, the proliferation of cryptocurrencies has made it more difficult to combat these crimes. As most virtual currencies and other digital assets offer pseudo anonymity and operate in a decentralised manner, the effectiveness of tools and techniques to detect and prevent money laundering and cryptocurrency fraud has also been questioned. Therefore, this study assesses the effectiveness of rule-based and behaviour-based transaction monitoring tools, emphasises the importance of cooperation between financial institutions and regulators, highlights the fundamental differences between traditional and modern fraud detection tools, and offers recommendations for fraud monitoring professionals. The study uses a mixed methods approach, collecting qualitative data from eleven secondary sources and quantitative data through questionnaires distributed to twelve participants. The results of the study<br>vi<br>show that while rule-based monitoring is essential for national regulators, over-reliance on this method leads to low fraud detection and high false positive rates. On the other hand, behaviour-based monitoring techniques were more effective and improved detection rates due to their low false positive rate. The study found that cooperation and collaboration between crypto developers, financial institutions and regulators is crucial to foster innovation and ensure the safety of investors and other stakeholders. In addition, the study found that traditional tools to prevent money laundering and fraud related to cryptocurrencies are insufficient, whereas modern tools such as graph methodology are effective in detecting criminal patterns and fraudulent transactions. It has therefore been suggested that the banking and financial sector adopt a multi-layered approach to transaction monitoring that includes a combination of traditional and modern tools, as well as rule-based and behaviour-based monitoring methods.</p> 2024-06-18T00:00:00-07:00 Copyright (c) 2024 George Antoine Helou What Artificial Intelligence Can Never Do to Education 2024-06-17T04:11:36-07:00 Michaeswaran Subramanian <p>Artificial Intelligence (AI) has emerged as a powerful tool in various industries and sectors; education<br>is no exception. Infrastructure and technologies, especially AI have been transforming the way<br>education is conducted across teaching, learning, researching for educators and students. Despite AI’s<br>potential to revolutionize educational industry, there are fundamental aspects of education that AI<br>currently struggles, is unlikely to fully replicate in the foreseeable future and in certain areas it can<br>never ever fully replace. This paper explores potentials and limits of artificial intelligence in education<br>with a focus on what AI cannot ever do within the context of education. This highlights where students<br>and educators can leverage artificial intelligence and where they need to embrace human intelligence<br>and spotlights a potential roadmap for educational industry.</p> 2024-06-17T00:00:00-07:00 Copyright (c) 2024 Michaeswaran Subramanian Leveraging Artificial Intelligence to Improve Blockchain Education: A Comprehensive Approach to Addressing Cryptocurrency Security Risks and Transaction Monitoring 2024-06-16T23:33:33-07:00 George Antoine Helou <p>This research paper explores the potential use of artificial intelligence (AI) to improve blockchain<br>education, and to address security risks and transaction monitoring associated with cryptocurrency<br>integration. It highlights the need for practical skills and situational competencies, in addition to<br>theoretical familiarity, in educational programmes. Furthermore, the paper discusses the opportunities<br>and challenges of using AI to enhance blockchain education and strengthen security. It also proposes<br>pragmatic recommendations for educators and academic institutions to bridge the gap between theory<br>and practice. The literature review highlights the gaps in current approaches to blockchain education,<br>and the potential of AI-based transaction monitoring techniques to prevent fraud in decentralised<br>environments.</p> 2024-06-16T00:00:00-07:00 Copyright (c) 2024 George Antoine Helou Exploring The Sustainability Of Hybrid Working As A Workforce Model 2024-06-12T05:49:29-07:00 Diarmuid Mooney <p>This study offers a comprehensive analysis of the implementation and<br>sustainability of hybrid working models in workplaces, examining both pre- and postCovid contexts. Prior to the pandemic, hybrid working was largely overlooked, with only<br>a minority of organisations offering it and often with inadequate support for employees.<br>However, the Covid-19 crisis precipitated a significant shift, leading to widespread<br>adoption of hybrid working arrangements.<br>The transition to hybrid working was accompanied by challenges, including a lack<br>of pre-pandemic support for remote work. Nonetheless, the success of remote working<br>during the crisis demonstrated its value, with participants reporting increased productivity<br>and cost savings. The study identifies various hybrid working models, such as fixed<br>hybrid, workplace-first, flexible, and remote-first, but reveals a lack of clarity on their<br>implementation within organisations.<br>vi<br>Key findings highlight concerns and benefits from the perspective of employees.<br>While flexibility was appreciated, concerns regarding motivation, workspace availability,<br>and maintaining professional connections emerged. The blurring of boundaries between<br>work and personal life, coupled with potential disparities in opportunities for promotion,<br>underscores the need for clear boundaries and trust between employers and employees.<br>From managerial perspectives, challenges in maintaining work-life balance,<br>managing remote teams, and redefining the function of physical workplaces were<br>evident. Despite concerns, managers expressed confidence in their ability to adapt with<br>the right strategies in place.<br>Participants generally expressed attachment to hybrid working due to its<br>flexibility and work-life balance benefits. However, concerns regarding organisational<br>culture, collaboration, and communication underscored the need for ongoing adaptation<br>and support.<br>Overall, while hybrid working is seen as promising, its long-term success requires<br>addressing challenges related to remote collaboration effectively. By acknowledging<br>these complexities and implementing appropriate strategies, organisations can cultivate<br>sustainable hybrid work environments that benefit both employees and the organisation.<br>This study offers valuable insights for policymakers, employers, and employees<br>navigating the evolving landscape of hybrid work.</p> 2024-06-12T00:00:00-07:00 Copyright (c) 2024 Diarmuid Mooney Sequential Mixed-Methods Study to Create a Model Framework to Identify Factors Predicting Parental Preparedness for Introduction of Child Artificial Intelligence Literacy Initiatives in Primary Schools in the United Kingdom 2024-06-06T01:08:58-07:00 Malini Nair <p>This dissertation used Sequential exploratory and subsequently sequential explanatory approach to answer a single research question to assess various predictors of parents’ preparedness for introduction of Child Artificial Intelligence Literacy (CAIL) initiatives in primary grades in UK schools. Study 1 comprises of initial qualitative exploration of the research question and identifying key variables of interest to predict parental CAIL preparedness. Study 2 tests the hypotheses using quantitative survey. 438 parents of primary kids in the UK participated. The outcomes of quantitative study were then further explained through qualitative Study 3 where 5 qualitative interviews were conducted. Stakeholder collaboration (parent-child, parent-teacher), a new variable thus far not fully used to assess parents within research context was developed. Together innovativeness, attitudes, collaboration predicted parents preparedness for CAIL while concerns did not predict CAIL well. Overall, the study model used new adapted scales and developed a new scale to assess collaboration. The study is the first of its kind to assess predictors of preparedness for CAIL among parents in the UK and provides a model that can be used to further research preparedness for CAIL or other new technologies. The results will help inform policy, researchers, educators as well as developers and curriculum design for CAIL.</p> 2024-06-06T00:00:00-07:00 Copyright (c) 2024 Malini Nair Analyzing Marketing Initiatives in India Higher Education 2024-05-29T06:59:27-07:00 Mohit Kelkar <p>Higher education institutions in India are increasingly recognizing the importance of effective marketing strategies to attract students, enhance institutional visibility, and maintain competitiveness in the educational landscape. This research paper delves into the marketing initiatives undertaken by higher education institutions in India from a strategic perspective.<br>This research study employs a mixed-method approach to investigate and analyze the marketing initiatives in higher education institutions in India. The study aims to provide a comprehensive understanding of the marketing strategies adopted by Indian higher education institutions and their impact on student enrollment, institutional reputation, and overall effectiveness.<br>The qualitative component of the research involves in-depth interviews with university administrators, marketing professionals, and students to explore their perspectives on marketing initiatives in higher education. Through these interviews, the study seeks to uncover the key strategies, challenges, and successes in implementing marketing campaigns within the Indian higher education context.<br>In addition to qualitative interviews, the research incorporates a quantitative survey to gather data on the effectiveness of various marketing channels, student preferences, and the influence of marketing on enrollment decisions. The survey aims to quantify the impact of marketing initiatives on student recruitment and institutional branding.<br>By combining qualitative insights with quantitative data analysis, this research seeks to provide a holistic view of marketing initiatives in higher education from an Indian perspective. The mixed-method approach allows for a comprehensive exploration of the complexities and nuances of marketing strategies in the Indian higher education sector.<br>The findings of this study are expected to contribute valuable insights to higher education administrators, marketing professionals, and policymakers in India. By understanding the effectiveness of marketing initiatives and their influence on student engagement and enrollment, institutions can make informed decisions to enhance their marketing strategies and achieve their recruitment goals in a competitive educational landscape.</p> 2024-05-29T00:00:00-07:00 Copyright (c) 2024 Mohit Kelkar Unveiling the Circular Economy's Impact on Organizational Performance and Reputation 2024-05-29T06:57:06-07:00 Mahmudur Rahman <p>This thesis examines how the circular economy affects organizational performance and reputation by analyzing firms' environmental sustainability initiatives in different sectors. The study uses both quantitative analysis and qualitative narratives to gain a thorough grasp of the topic matter, employing a mixed-method approach.<br>The research analyzes firms' environmentally friendly efforts, such as circular design and the adoption of renewable energy, to lay the groundwork for assessing the impact of sustainability-focused strategies in business models and how circular principles alter organizational cost structures, bolstering economic sustainability and adaptability. The survey results emphasize the economic benefits of incorporating sustainability, such as lower manufacturing costs, improved resource efficiency, and waste reduction and trajectories of how organizations use circular processes to reduce expenses, enhance brand image, and increase profitability.<br>The study reveals a complex range of organizational reactions to sustainability efforts, with most reporting positive results but a significant portion noting neutral or negative impacts. Ultimately, the research highlights the significance of aligning strategic<br>goals and being able to adjust to different pressures to achieve economic resilience through circular behaviors. It highlights the interdependence between sustainability efforts, stakeholder views, and organizational effectiveness.<br>The implications point towards potential competitive advantage by embracing the circular economy principles can help organizations differentiate themselves from competitors by demonstrating their commitment to sustainability and responsible resource management. The thesis promotes a constant commitment to sustainability, encouraging firms to adopt innovation, resilience, and a holistic perspective. It motivates upcoming scholars, professionals, and decision-makers to investigate and create new ideas for a circular and sustainable future to mitigate risks associated with resource scarcity, regulatory changes, and shifting consumer preferences towards sustainable products.</p> 2024-05-29T00:00:00-07:00 Copyright (c) 2024 Mahmudur Rahman Leadership Challenges Impacting Employee Performance & Retention in the United States (US) Pharmaceutical Industry (Companies) 2024-05-29T06:54:35-07:00 Ivan Blacksmith <p>The pharmaceutical sector in the United States encounters a range of complex difficulties that have a substantial impact on worker performance and retention. The issues that give support to dimensions of management and have a significant effect on employee experiences and workforce productivity when performing relative tasks. This research employs qualitative research methodology to explore the complex intricacies of leadership difficulties within the pharmaceutical industry.<br>The area of this research relies on the fundamental principles of qualitative research, which places a strong emphasis on conducting a thorough investigation into the experiences, viewpoints, and behaviors of those who participate in the pharmaceutical sector. The data gathering process was completed through a questionnaire guide and the instruments used were semi-structured interviews, focus group discussions, and analyzing current literature. These instruments are strategically used to gather valuable and contextually significant information from workers, executives, HR experts, and other key stakeholders.<br>vii<br>The targeted demographic consists of persons who are actively engaged in the pharmaceutical sector, including workers at different hierarchical positions, human resources professionals, and organizational leaders. The approach of purposive sampling has been used to allow researchers to deliberately choose participants who possess the necessary information and viewpoints to effectively address the goals of this research.<br>The main objective of this research is to give insights into the challenges faced by leaders and management in the pharmaceutical industry and the effect these challenges have on the performance and retention of staff. The results provide a holistic comprehension of the intricate dynamics in operation. The study instrument functions as a tool to uncover the complex nature of leadership difficulties and their impact on the pharmaceutical industry.<br>This study has the potential to provide significant insights for both academic researchers and industry professionals. This study uses a qualitative approach to analyze leadership problems to enhance comprehension of their effects on employee outcomes, as well as the subsequent influence on talent retention and performance in the pharmaceutical sector of the United States. The major aim of this study is to give insights into techniques and interventions that may effectively improve leadership practices and promote employee well-being in this crucial industry.</p> 2024-05-29T00:00:00-07:00 Copyright (c) 2024 Ivan Blacksmith Antecedent of Purchase Intention for Life Insurance in India 2024-05-29T06:51:04-07:00 Monika Mittal <p>Insurance is considered as a tool for managing risks and providing financial security. Human life is regarded as the most precious asset in the earth and life insurance is to be considered as one kind of measure to provide financial protection to a person and his family at the period of uncertain dangers or any disaster such as uncertain death or accident. Life insurance assists individuals save money while defending against any personal risks or hazards in their life. But the Penetration of the life insurance in India is only3.2 % and laspsation rate is high then various developed countries. To improve the effectiveness of distribution channels and generate more revenue, insurance companies have begun to provide online insurance services, reducing transaction costs and increasing the speed of service. But the sale of insurance via online is only 1%. Therefore, to have a better understanding of customer and provide the insurance marketer with a tool for tapping customers’ mind this investigate the factors affecting customer intention to purchase life insurance using TPB and TAM. Based on a sample of 429 individuals, this study is basically descriptive in nature and used primary on demographic data and constructs of both the theories.<br>The analysis has been done using SPSS and AMOS. Based on the proposed theoretical model, six hypotheses are tested. The result and finding shows that all the hypothesis is accepted. Perceived ease of use and perceived usefulness positively affects the attitude. Social norm, PCB and attitude positively affects the intention to purchase the life insurance in India. The paper will be helpful for marketer to gain a better understanding of customer and the factors that make them interested or intended to purchase life insurance in India.</p> 2024-05-29T00:00:00-07:00 Copyright (c) 2024 Monika Mittal Israeli FDI in the Dubai Real Estate Market: Motives and Barriers 2024-05-29T06:48:27-07:00 Roi Sharon <p>This research examines the attractiveness of the Dubai real estate market among Israeli<br>physical persons, following the authorization of the Israel–UAE peace agreement in<br>[2020], and maps the motives and barriers that might promote or restrain their integration<br>into the Dubai immovables market in the subsequent years, 2021–2025. Eight months after<br>the signing of the ‘Abraham Accords’, an anonymous internet-mediated questionnaire was<br>administered to gather primary standardized data from a sample consisting of 201 adult<br>Israeli nationals (N = 201). The empirical results show that prospective Israeli FDI in the<br>Dubai real estate market between 2021 and 2025 is influenced by seven motives (the<br>Israel–UAE tax treaty preventing double taxation, the absence of personal income tax in<br>the UAE, the UAE non-imposition of corporate tax, the high number of tourists visiting<br>this particular region of the UAE, the expected expansion of Dubai’s economy, the<br>anticipated increase in real estate values in the Emirate of Dubai, and the diversification of<br>investments) and 11 barriers (potential political instability between Israel and the UAE,<br>government restrictions on foreign ownership of property and land, discriminatory<br>treatment at the governmental or civil levels, travel restrictions, potential low returns on<br>real estate investments, unfavourable regulatory and legal frameworks, macroeconomic<br>instability, designated free trade zones, bureaucracy, exchange rate volatility, and<br>differences in business mentality). Overall, the sample was dominated by subjects who<br>were extremely unlikely to invest in plots or any properties designated for industrial,<br>commercial, or residential purposes in the Emirate of Dubai over the years 2021 to 2025.<br>Due to time and resource constraints, the research exclusively investigated the Dubai real<br>estate market, and thus its conclusions may not be suitable for other emirates or for the<br>entire UAE.</p> 2024-05-29T00:00:00-07:00 Copyright (c) 2024 Roi Sharon