Global journal of Business and Integral Security https://www.gbis.ch/index.php/gbis <p><img src="https://www.gbis.ch/public/site/images/ssbm/gbis.jpg" alt="" width="200" height="283" /></p> <h2>About the Journal</h2> <p>Global Journal of Business and Integral Security - GBIS (ISSN 2673-9690 Online) is an international, double-blind peer-reviewed, open-access journal published by the Swiss School of Business and Management (SSBM Geneva) and the University of Applied Sciences in Security and Safety.</p> <p>GBIS aims to provide a valuable outlet for research and scholarship on management-orientated themes and topics. It publishes articles of of multi-disciplinary and interdisciplinary nature as well as empirical research from traditional and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business, management and integral security disciplines.</p> <p>The journal covers topics in the areas of business, management, finance, corporate governance, corporate security, health security, environmental safety, human resource management, marketing, organizational behavior, organization theory, strategy, technology management, and related areas. </p> <p><strong>Aims</strong></p> <p>The aim of GBIS is to provide a platform where academics and practitioners can present their research in the fields of business, management and integral security. The journal will provide new methods and methodologies for analysis, integration and implementation of business, management and integral security.</p> <h4>Focus and Scope</h4> <p>The journal aims to provide an outlet for research and scholarship on management-related themes and topics. With contributions from around the globe, the journal includes empirical, conceptual and methodological articles across the full range of business and management disciplines, including:</p> <ul> <li>Accounting and Finance</li> <li>Business Economics</li> <li>Business Ethics</li> <li>Corporate Governance</li> <li>Environmental Health and Safety</li> <li>Entrepreneurship &amp; SME managemen</li> <li>General Management</li> <li>Human Resource Management</li> <li>Integral and corporate security </li> <li>Knowledge Management</li> <li>Management Development</li> <li>Marketing</li> <li>Operations Management</li> <li>Organization Theory</li> <li>Organizational Behaviour</li> <li>Public Sector Management</li> <li>R&amp;D Management</li> <li>Research Methods</li> <li>Strategic Management</li> <li>Technology Management</li> </ul> <p>Other themes associated to the above or emerging topics will also be considered. </p> <p>All papers submitted to GBIS are submitted to double-blind peer review. </p> <p><strong>Indexed and Abstracted Information</strong></p> <ul> <li>Academic Journals Database</li> <li>COPAC</li> <li>Electronic Journals Library</li> <li>Elektronische Zeitschriftenbibliothek (EZB)</li> <li>Google Scholar</li> <li>JournalTOCs</li> <li>Ulrich's</li> <li>Universe Digital Library</li> <li>WorldCat</li> <li>ZBW-German National Library of Economics</li> </ul> Swiss School of Business and Management Geneva en-US Global journal of Business and Integral Security 2673-9690 Exploring Job Satisfaction: A Comparative Study of Nurses and Healthcare Administrative Professionals Across Hierarchical Levels https://www.gbis.ch/index.php/gbis/article/view/513 <p>Background<br>As much as researchers remain intrigued by the dilemma job satisfaction presents, it is a<br>major concern for employers as well as employees. It is especially a debatable topic in a<br>healthcare organisation, where under one roof, different job profiles operate. Through this<br>thesis, a parallel was drawn between various factors affecting job satisfaction among<br>multi-disciplinary employees of a healthcare organisation, specifically nurses and the<br>administrative personnel. While analysing how an employee perceives job satisfaction,<br>depending upon the individual factors, this study determined the role of transformative<br>leadership in enhancing job satisfaction.</p> <p>Methods<br>The study used both quantitative and qualitative methods to draw a parallel between the<br>factors affecting different classes of healthcare employees at various hierarchical levels.<br>A survey analysis was done through a defined set of questionnaires. The target population<br>was multidisciplinary healthcare workers, nurses, and administrative healthcare personnel.<br>Results<br>The data was analysed using content and construct validity, and the correlation method<br>was used to establish the credibility of the study.<br>Discussion and Conclusion<br>The study’s findings could be valuable to healthcare setups as they might fill a gap in<br>understanding strategies to increase job satisfaction among multi-disciplinary<br>professionals.<br>This research can contribute to leadership growth, leadership development theory, job<br>satisfaction strategies, and healthcare setup performance.<br>Furthermore, it will help provide in-depth insights into how different classes of<br>healthcare employees perceive job satisfaction among themselves. The study will<br>establish the various factors that impact job satisfaction among the same class of<br>healthcare employees at different hierarchical levels.</p> Micah Nath Copyright (c) 2024 Micah Nath 2024-09-06 2024-09-06 Enhanced New Product Development Framework: A Novel Approach for Developing Successful Products https://www.gbis.ch/index.php/gbis/article/view/512 <p>The success rate of new product launches in the United States market is very low, with an estimated failure rate of around 95% out of nearly 30,000 debuts per year. This pattern of failure affects not only newly founded enterprises but also well-established market leaders. This research primarily aims to analyze the fundamental processes involved in attaining success in new product development, with a focus on identifying key components that significantly contribute to high success rates in newly introduced products. The goal is to create a New Product Development Framework that may increase the likelihood of successful product launches, thereby having a substantial impact on the field of new product development. The research employed industry surveys and interviews to understand the dynamics of product development frameworks and identify issues within them. Based on descriptive analysis of the survey results and content analysis of the interview transcripts, the “Enhanced New Product Development Framework” was conceptualized. This framework was subsequently tested in a 12-month case study, ultimately achieving $24K in recurring revenue with the newly developed product.</p> Shafaat Hussain Copyright (c) 2024 Shafaat Hussain 2024-09-06 2024-09-06 Generational Leadership: Exploring Intergenerational Dynamics and Leveraging HR Practices to Foster Effective Leadership, Productivity, and Team Collaboration https://www.gbis.ch/index.php/gbis/article/view/511 <p>The utility industry faces significant leadership challenges due to demographic shifts and the changing expectations of a multi-generational workforce. As Baby Boomers remain in the workplace and younger generations assume leadership roles, understanding generational differences in leadership styles becomes crucial. This doctoral thesis explores how human resource practitioners assist leaders in the utility industry by identifying factors that contribute to effective multi-generational leadership.<br>Studies indicate that leaders struggle to manage the diverse generational workforce. Issues such as misconceptions, communication barriers, and high employee turnover have compelled HR practitioners to rethink strategies. Existing literature lacks focus on generational leadership in utility companies in developing countries like Jamaica, leading to a deficiency in effective leadership practices.</p> <p>This study employed a qualitative research design, including face-to-face interviews with business executives and HR practitioners, focus groups with different age groups, and observation techniques, involving 30 participants. Thematic analysis was used to interpret the data. Key findings reveal that misconceptions, miscommunication, and unconscious biases significantly hinder productivity and team collaboration in a multi-generational workforce. Leaders’ ineffectiveness in addressing these issues exacerbates the negative impacts.<br>The research underscores the need for HR practitioners to better equip leaders to manage a multi-generational workforce. The study provides strategies to enhance leadership capacity, improve communication methods, and address demographic differences. It also highlights the correlation between generational diversity and organizational performance, offering recommendations for building capacity and competence.<br>This paper contributes to the body of knowledge on how HR practitioners can help leaders in Jamaica's utility industry understand and effectively lead a multi-generational workforce. By improving communication and individualizing leadership approaches, leaders can increase productivity, enhance team collaboration, and improve retention. The findings advocate for judicious business practices, enabling utility companies to address generational differences holistically, thus fostering a more productive and collaborative work environment.</p> Giovanni Malcolm Copyright (c) 2024 Giovanni Malcolm 2024-09-06 2024-09-06 Role of Purpose in Leadership Effectiveness https://www.gbis.ch/index.php/gbis/article/view/510 <p>This research aims to explain the role and impact of purpose on leadership effectiveness in India. For a long time, meaningful purpose has been associated with leading a good satisfying, and productive life, however the same has not been explored enough about leadership. This area of leadership merits further research to gain a deeper understanding of the cause-and-effect relationship between leadership and purpose. Deeper insights into this connection would help industry professionals design better leadership development and executive coaching interventions, to enhance overall business effectiveness and achievement of organizational goals. Understanding these areas would also assist in the development of a culture that focuses on leadership development and not only on leader development. Through a combination of research, studies and qualitative surveys, this research will attempt to understand the role of purpose in leadership effectiveness and try to uncover, key elements that can help in the design of better coaching and development interventions.</p> Percy Vaid Copyright (c) 2024 Percy Vaid 2024-09-06 2024-09-06 Investigation of Attitudes Towards Business Outcomes and Patient Safety in Comparison with Video and Physical Consultation https://www.gbis.ch/index.php/gbis/article/view/509 <p>Background<br>During and after the COVID-19 pandemics, healthcare delivery has undergone a significant change, easily noticeable by the integration of technology into traditional practices. The situation is that starting virtual consultations, facilitated by advancements in telemedicine and communication technologies, has reshaped the dynamics of patient- physician interactions. As healthcare professionals increasingly adapt both video and physical consultation modalities, understanding their attitudes towards business outcomes and patient safety becomes more important than anything else.<br>The fact that video and physical consultations are held side by side or close together raises interesting questions about healthcare professionals' perceptions and preferences. The healthcare industry, characterized by its complexity and dynamic nature, demands a nuanced examination of the economic and safety implications associated with these consultation methods. The decisions made in this regard have far-reaching consequences for practitioners, patients, and the healthcare system at large.</p> Elizabeth John Sen Copyright (c) 2024 Elizabeth John Sen 2024-09-06 2024-09-06 A Study on the Landscape of Work Integrated Learning (WIL) to Improve Graduate Work-Readiness https://www.gbis.ch/index.php/gbis/article/view/508 <p>Background<br>This dissertation provides an overview of a comprehensive study on Work Integrated Learning (WIL) in Indian higher education, particularly focusing on IT sector's demand for skilled graduates. The study offers unique insights into the landscape of WIL, its theoretical underpinnings. It highlights the urgency of enhancing graduate work-readiness in India. It also highlights that collaborative efforts are needed between industries and universities and in order to bridge the gap between theoretical education and practical workplace requirements.</p> <p>Methods<br>The study is characterised as Quantitative, Descriptive, Cross-sectional, Non-experimental, Analytical, Field Research" approach. This design is carefully tailored to investigate the existing landscape of Work Integrated Learning (WIL) concerning university-industry collaboration in AICTE-approved institutes offering undergraduate courses in Engineering/Technology in Bangalore, India.</p> <p>Results<br>The findings and implications of the study, highlights the effectiveness of WIL in improving graduate work-readiness and the importance of university-industry collaboration. It proposes a phased UIG-WIL model for preparing students for the workforce but also identifies challenges such as lack of causality and representativeness. While the study underscores the promising potential of WIL in addressing employability challenges in India, it also emphasizes the need for ongoing research, innovation, and collaboration to realize this potential fully. By embracing the recommendations outlined in the study, India can foster a culture of innovation, collaboration, and continuous improvement, to ensure graduates are well-equipped to flourish in the dynamically changing global workforce.</p> Veeanta Un Milagro Copyright (c) 2024 Veeanta Un Milagro 2024-09-06 2024-09-06 A Study on Circular Economy Transition in the Fashion Industry Through Business Model Innovation https://www.gbis.ch/index.php/gbis/article/view/507 <p>This study examines the role of circular startups in supporting the circular economy (CE) transition in the fashion industry through their innovative business models (BMs). CE has emerged as a potential alternative model to the current linear fashion. The literature on business model innovation (BMI) has focused on key stages of the BMI process, its implications, and challenges but lacks in defining a strategic framework required to construct and extend the CE network among the key supply chain players.<br>This research study is based on a qualitative research method, utilizing a combination of individual interviews with the startups and survey questionnaires of the fashion value chain stakeholders. This approach allows for a comprehensive exploration of how these startups create and deliver value, emphasizing the development of unique product biographies essential in building business value propositions for their clients. Further contributing to the academic and practical understanding of circular business models (CBMs), the study explains the critical elements required to redefine BMs to support CE transition. The study presents a structured framework that articulates clear strategies for developing and expanding CE networks, facilitating synergistic collaborations between startups and established firms.<br>The research found that CE-based startups in the fashion industry operationalize value creation and delivery within the seven elements of the BMI dimensions. Furthermore, the research findings highlight the efficacy of distinct networking strategies (Push, Pull, and Synced) followed by the startups in fostering and expanding CE-centric collaborations with established industry players. This strategic networking enhances the scalability of CE practices and integrates incumbent firms into the CE, marking a significant step toward sustainable fashion evolution.<br>The research findings have valuable suggestions for existing fashion companies and entrants planning to collaborate with value chain players in developing and executing CBMs to support CE transition. Moreover, the networking strategies can offer actionable insights for practitioners seeking to navigate the complexities of sustainable transformation and can significantly boost the overall circularity goals. The policymakers could also use the insights to understand the long-term business potential of circular startups and support them in scaling up by enhancing market demand for their products and services.</p> Suyash Agrawal Copyright (c) 2024 Suyash Agrawal 2024-09-06 2024-09-06 Investigating the Effect of Business Leaders' Management Style on a Family Business Company Growth Rates Among Selected Small and Medium Size Enterprises in Singapore https://www.gbis.ch/index.php/gbis/article/view/506 <p>Family businesses are a vital part of the economy in Singapore and effective leadership in the company enables success and growth over time. The leaders in a family business, the founder, and the next generation successor, are crucial to the business because they must lead the company to realise a company's key performance indicators and objectives. The study explores the type of leadership of founders and next generation successors in Singapore.<br>The literature review investigates leadership and company growth objectives, leadership frameworks, types of leadership and measurement tools of leadership approaches in family businesses. Leadership frameworks such as the MLQ (5X), determine whether a company leader has a Transformational, Transactional, or Passive- Avoidant approach. The literature review discusses the measurements of Financial and Non-Financial Performance that documents a business goals and growth.<br>Current academic research shows that leadership approaches of founders and successors are a vital aspect for the company. A leader implements a certain leadership style to guide their employees at work towards better performance. This study explores types of leadership, effectiveness to achieve comparatively higher company growth rates, and non-financial objectives of the family business. In addition, this study focuses on the founder and the working successor during the succession transition in a family business. Lastly, Financial and Non-Financial Performance is applied to measure the company growth as a comparison with the company‟s closest competitor based on the point of view from the leader‟s self-assessment.<br>The data of the research contributes beneficial insights for the Singapore family business industry and for stakeholders who are keen in the relation between leadership and company growth. The data can be used by family business leaders in similar situations and professional consultants to improve the leadership style of leaders in small and medium size enterprises (SMEs) and give access to further research in the Singapore family business context.<br>viii</p> Tan Yee Wen Copyright (c) 2024 Tan Yee Wen 2024-09-06 2024-09-06 Effectiveness of Internships as a Marketing Strategy in Tertiary Courses: The Case of Nanyang Institute of Management Singapore https://www.gbis.ch/index.php/gbis/article/view/505 <p>The effectiveness of internships as a strategic marketing tool in tertiary courses is examined in this thesis, with a focus on the Nanyang Institute of Management (NIM) in Singapore. Innovative strategies are considered as higher education institutions continually adjust to changing environments to draw and keep students. With the opportunity to gain practical experience in the workplace and enhance one’s academic background, internships have become a popular marketing tactic. The study looks at internship experiences and analyses student enrolment data quantitatively. The study assesses how NIM’s internship programs affect student enrolment by examining the relationship between internship participation and attracting potential students. Also, by examining students’ perspectives and experiences, it explores the qualitative aspects of internships and offers insights into the program is success as a marketing tool. Through surveys and statistical analysis, the study thoroughly explains how internships have impacted learners’ experience in the industry. The research’s conclusive findings offer practical insights for educational institutions, especially NIM, to optimize their internship programs and contribute to the academic discourse surrounding marketing strategies in tertiary education. The findings reveal that internships prepare learners for better employment opportunities in the hospitality industry by enhancing relevant skills, professionalism, and work ethics. Including internship programs at NIM in Singapore is an effective marketing tool. Some reasons that justify this inference include enhanced visibility, brand reputation, and the bridge between education and industry practices.</p> Teo Johnson Copyright (c) 2024 Teo Johnson 2024-09-06 2024-09-06 Utilizing Data Analytics to Enhance Software Product Development in the Finance Industry: An Applied Framework https://www.gbis.ch/index.php/gbis/article/view/504 <p>This dissertation explores how data analytics can improve software product development in the finance industry. With the rapid growth of data generated by financial institutions, there is immense potential to use this data to gain valuable insights, predict trends, mitigate risks, and optimize decision-making. The study investigates the role of data analytics in enhancing various aspects of financial software development, including design, user experience, operational efficiency, security, and regulatory compliance.<br>The research underscores the unique needs of the finance sector, such as risk management, customer insights, compliance with stringent regulations, investment decision-making, and operational efficiency. It emphasizes the value of tailoring software solutions to these needs by integrating advanced data analytics techniques. By doing so, financial institutions can leverage data analytics to develop more innovative, competitive, and user-friendly software products, thereby enhancing their operations and services.<br>The study also addresses the challenges faced by financial institutions when incorporating data analytics into their software development processes. These challenges include ensuring data quality and accuracy, integrating legacy systems, maintaining data security and privacy, adhering to regulatory requirements, and managing scalability. The dissertation proposes practical strategies to overcome these obstacles, such as adopting robust data governance frameworks to ensure data quality, utilizing scalable cloud-based solutions to manage scalability, and investing in continuous training and development programs for employees to maintain data security and privacy.<br>Quantitative data collection and analysis, Surveys and secondary data analysis are employed to gather insights from industry professionals, and statistical methods are used to measure the impact of data analytics on various aspects of software development. The findings demonstrate that data analytics significantly enhances software product development in the finance industry by improving decision-making, operational efficiency, user satisfaction, security, and regulatory compliance.<br>The dissertation concludes by providing a comprehensive framework for effectively integrating data analytics into the software development lifecycle. It also suggests avenues for future research, including exploring advanced machine learning and AI techniques, real-time data analytics, ethical considerations, and cross-industry comparisons. Ultimately, the study highlights the transformative potential of data analytics in financial software development and its role in driving innovation, competitiveness, and growth in the finance sector.</p> Uma Iyer Copyright (c) 2024 Uma Iyer 2024-09-06 2024-09-06