Global journal of Business and Integral Security

Business Strategy Management for Startups in Vietnam's Education and Healthcare Sectors, Highlighting Their Interrelationship

Nguyen Thi Kim Hoa — 2025-06-04

This research examines strategic business management for startups in Vietnam's education and healthcare sectors, aiming to improve efficiency, competitiveness, and growth. Through quantitative analysis of surveys and interviews, the study identifies challenges such as limited resources, fierce competition, and inadequate management skills. However, it also highlights growth opportunities through innovative strategies, including leveraging technology, forming partnerships, and addressing market-specific needs.
The study reveals that integrated strategies between the two sectors can promote market expansion and sustainable development. A tailored management system can help startups overcome inefficiencies, fostering innovation and adaptability. The research concludes that customized strategies will enable startups to meet market demands and contribute to Vietnam's economic and social progress. Future research should focus on the scalability and financial sustainability of these solutions.
Key words: Startup Management, Healthcare and Education Integration, Management Challenges, Innovation in Startups, Sustainable Growth.

Optimizing Regulated Content Creation with Generative AI: A Mixed-Methods Study of AviationGPT in MRO Marketing

Elham Biglar — 2025-06-02

Aviation maintenance, repair, and overhaul (MRO) content marketing requires technical precision and regulatory compliance, often sacrificing efficiency. This study evaluates AviationGPT in revolutionizing MRO content creation. Employing a mixed-methods approach, ANOVA, Tukey’s HSD, and expert evaluations, we compared AI-generated, AI-enhanced, and human-generated content across 180 samples. Results demonstrate that AI-initiated content refined by human expertise significantly outperforms fully human-driven and human-initiated, AI-refined methods in consistency, scalability, and engagement. A proposed human-AI collaboration framework integrates AI’s automation with human oversight across ideation, writing, distribution, and continuous improvement, ensuring compliant, high-impact content. This research provides actionable insights for regulated industries, advancing operational efficiency while upholding ethical governance and strategic alignment, in support of the United Nations Sustainable Development Goals (SDGs).
Keywords: AviationGPT, Aviation MRO, Content Marketing, Generative AI.

The Role of Strategic Leadership in the Implementation of Total Quality Management: A Case Study of the African Health Governance

Eyong-Echaw Marvin Nso — 2025-06-02

This paper is aimed at exploring the role of strategic leadership in the implementation of TQM initiatives in the African hospitals as a means of optimum global health governance. Its main purpose is to summarize / synthesize orient areas for further studies and identify knowledge gaps in various aspects of health governance in Africa. A systematic review approach was used to examine the role of strategic leadership in the implementation of TQM in the African hospitals. This involved the exploration of 34 articles published between the years 2018 and 2024. The study findings clearly indicated that strategic leadership improves institutional healthcare governance, achieve healthcare quality outcomes, and enhances TQM implementation in the African hospitals.
Key words: African hospitals, Global health governance, TQM, Strategic leadership.

Systematic Literature Review of Applications of Data Science Techniques in the Domain of Indian Stock Markets With a Focus on Identifying Investor Opportunities

Sulekha Aloorravi — 2025-04-23

Any investment model relies on capital for the investment to grow. The investment model such as Indian stock market relies on public to invest their savings and the investments thus acts as a source for the growth of both the individual investor and the country’s economy. In India, a very small proportion of the population invests in stock markets while there is a large proportion with capital and do not invest due to the lack of adequate knowledge or due to the lack of adequate understanding on how to utilize the public information available on the markets. In this study, the scope is to perform a systematic literature review to understand what level of analytics and applications of data science are available for individuals to understand how publicly available data can be used along with data science techniques on stock markets.

Keywords: Opportunity Cost, Stock Market, Machine Learning, Deep Learning.

The Adaptive Helix Model: A Proposed Framework for Sustainable Innovation Value

Saleh Alnouman — 2025-04-15

Innovation zones and ecosystems (IZEs) are increasingly crucial for national development, economic support, and resource sustainability. However, many fail to meet expectations for reasons related to the structure and composition of the ecosystems model implemented or how these models are implemented. Existing helix models: Triple, Quadruple, Quintuple, and N-Tuple helix provide applicable conceptual models, but they are rigid and fragmented for dynamic and decentralized IZEs. This article presents the Adaptive Helix Model, a transformation-driven and holistic framework designed to ensure smooth and flexible implementation applicable to various types of IZEs. The model is structured around eight interconnected helices and components implemented by IZEs owners. This study demonstrates how the Adaptive Helix Model overcomes the gaps in existing helix models and the challenges facing IZEs. It also provides practical guidance for applying the model across diverse IZEs, aiming to enhance resilience and sustainable value creation.
Keywords: Innovation zones and ecosystems, Helix models, Transformation, Adaptive systems.

Investigating the Impact of Work-Life Balance on Generation Z Employees: Its Influence on Job Satisfaction and Employee Engagement

Christina Mavri — 2025-03-20

This study explores the impact of Work-Life Balance (WLB) on job satisfaction and employee engagement among Generation Z workers in Greece. It examines the factors influencing the work experience of this emerging generation which highly values flexibility and balance between professional and personal responsibilities. Based on quantitative research conducted through questionnaires, the results indicate that WLB positively affects job satisfaction, and job satisfaction is directly related to employee engagement. However, no direct connection between WLB and engagement was found, which is attributed to factors such as personal aspirations and workplace culture. The findings highlight the need for human resource (HR) policies to adapt to the needs of Generation Z, enhancing job satisfaction and employee engagement.
Keywords: Work-Life Balance, job satisfaction, employee engagement, Generation Z, organizational policies

Comparing Corporate Business and Humanitarian Leadership: Cross-Sectoral Leadership Integration Through Transformational Leadership

Lesly Dieuveille — 2025-03-12

This paper conducts a comparative assessment of corporate business and humanitarian leadership. It also examines how transformational leadership theory can be used to help facilitate cross-sectoral collaboration. Considering the COVID-19 pandemic, the study is interested in studying two different cases: Pfizer as a corporate entity and UNICEF as a humanitarian organization. Using a secondary research design, the research compares how each organization responded to the crisis by applying transformational leadership components: idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration. Findings show that transformational leadership bridges the gap between business efficiencies and humanitarians' humanity. In doing so, the study points to the opportunity for corporate innovation working with humanitarian values, thus strengthening how global crisis response is carried out. The study recommended that measures need to be incorporated into policy development to ensure that social responsibility projects are accounted for in global health crises.
Keywords: Transformational Leadership, Cross-Sector Collaboration, Corporate Leadership, Humanitarian Leadership

Revolutionizing Human-Computer Interaction: Using the Power of Machine Learning and Deep Learning

Amir Arshia Janighorban — 2025-02-05

The multidisciplinary discipline of human-computer interaction (HCI) is concerned with developing, assessing, and enhancing human-computer interaction. It includes investigating user interface design to develop user-friendly and functional technology. To create user-friendly interfaces and improve the user experience, it is necessary to understand human capabilities, limitations, and preferences. HCI takes into account things like usability, accessibility, ergonomics, and cognitive processes. Human-Computer Interaction (HCI) aims to facilitate smooth communication and cooperation between humans and computers, enabling users to carry out tasks successfully and efficiently. It entails creating user-friendly, responsive, and intuitive interface designs. Input and output devices, graphical user interfaces, voice and gesture recognition, virtual and augmented reality, mobile and wearable technologies, and more are all in the broad human-computer interaction (HCI) category. Keywords: ML, DL, HCI.

Navigating Global Challenges: An Interdisciplinary Framework

Sucharita Rastogi — 2025-01-28

As the space race gets intensified, each nation is all out to prove yet another galaxy at some million light years away from our planet & are attempting to be the numero uno in building landing stations at far ends of the luminescent heavenly bodies, while completely being oblivious of the scary fact that the ONLY liveable planet is on the verge of being uninhabitable. The reason being the looming large global challenges across the globe are completely ignored. The fetch able solution that can be fathomed by minimalistic grey cells in human mind is the eradication of the pygmy minds so that future generations can still see the shimmering ocean waves, feel the zephyr & experience the sunsets. For this, we need to pick up the mightiest weapon in our arsenal and that is interdisciplinary education by incorporating global challenges in academic core curriculum to envisage sustainable trans-institutional solutions.
Keywords: Pigmy minds, interdisciplinary education, global curriculum &transinstitutional solutions.

Interdisciplinary Approach to Digital Content Marketing

Elham Biglar — 2025-01-21

This study examines the impact of an interdisciplinary approach to marketing content creation, integrating elements of art, philosophy, psychology, technology, and science to enhance audience engagement and create emotionally and intellectually resonant content. By combining creative storytelling with philosophical insights, visual artistry, and data-driven methodologies, this approach enables marketers to develop personalized messages that appeal across cultural, historical, and psychological contexts. In an era where branding and strategy are key to market differentiation, the research highlights how companies can position themselves as thought leaders and foster deeper consumer relationships through such innovative, multifaceted techniques. The findings offer practical guidance for leveraging this interdisciplinary framework to build strong brand identities and engage diverse audiences effectively.
Keywords: Art and Philosophy in Marketing, Storytelling in Marketing, Content Creation, Consumer Psychology, Thought Leadership, Sociological Insights in Marketing