Global journal of Business and Integral Security <p><img src="" alt="" width="200" height="283" /></p> <h2>About the Journal</h2> <p>Global Journal of Business and Integral Security - GBIS (ISSN 2673-9690 Online) is an international, double-blind peer-reviewed, open-access journal published by the Swiss School of Business and Management (SSBM Geneva) and the University of Applied Sciences in Security and Safety.</p> <p>GBIS aims to provide a valuable outlet for research and scholarship on management-orientated themes and topics. It publishes articles of of multi-disciplinary and interdisciplinary nature as well as empirical research from traditional and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business, management and integral security disciplines.</p> <p>The journal covers topics in the areas of business, management, finance, corporate governance, corporate security, health security, environmental safety, human resource management, marketing, organizational behavior, organization theory, strategy, technology management, and related areas. </p> <p><strong>Aims</strong></p> <p>The aim of GBIS is to provide a platform where academics and practitioners can present their research in the fields of business, management and integral security. The journal will provide new methods and methodologies for analysis, integration and implementation of business, management and integral security.</p> <h4>Focus and Scope</h4> <p>The journal aims to provide an outlet for research and scholarship on management-related themes and topics. With contributions from around the globe, the journal includes empirical, conceptual and methodological articles across the full range of business and management disciplines, including:</p> <ul> <li>Accounting and Finance</li> <li>Business Economics</li> <li>Business Ethics</li> <li>Corporate Governance</li> <li>Environmental Health and Safety</li> <li>Entrepreneurship &amp; SME managemen</li> <li>General Management</li> <li>Human Resource Management</li> <li>Integral and corporate security </li> <li>Knowledge Management</li> <li>Management Development</li> <li>Marketing</li> <li>Operations Management</li> <li>Organization Theory</li> <li>Organizational Behaviour</li> <li>Public Sector Management</li> <li>R&amp;D Management</li> <li>Research Methods</li> <li>Strategic Management</li> <li>Technology Management</li> </ul> <p>Other themes associated to the above or emerging topics will also be considered. </p> <p>All papers submitted to GBIS are submitted to double-blind peer review. </p> <p><strong>Indexed and Abstracted Information</strong></p> <ul> <li>Academic Journals Database</li> <li>COPAC</li> <li>Electronic Journals Library</li> <li>Elektronische Zeitschriftenbibliothek (EZB)</li> <li>Google Scholar</li> <li>JournalTOCs</li> <li>Ulrich's</li> <li>Universe Digital Library</li> <li>WorldCat</li> <li>ZBW-German National Library of Economics</li> </ul> Swiss School of Business and Management Geneva en-US Global journal of Business and Integral Security 2673-9690 The Tsunami of Digitalization of Health Care in the Pre and Post-COVID Era and Its Impact on the Indian Healthcare Industry – Situation Analysis <p>Purpose<br>The healthcare system is trying to keep pace with the evolving times and the pressures have encouraged the acceptance and speed of adoption of digitalization. There is scarcity of empirical evidence and evaluation regarding the effectiveness and sustainability of digital health initiatives. Especially from the Indian context, we need research which identifies the competency of health care workers and opportunities, challenges, barriers and pitfalls, system preparedness which support/hinder digital technology adoption, particularly in the pre-and post-Covid era.<br>Method<br>Three cross-sectional surveys were conducted targeting health care workers and health care administrators from large, medium and small sized hospitals located in Tier 1, 2 and 3 cities of India. The cross-sectional survey explored the demographic<br>features, competencies, challenges and preparedness as reported by the participants by using a mixed-method approach, with both close ended and open-ended questions. Results<br>151 healthcare workers, 64 health care managers and 25 health care administrators participated in the three surveys. The competencies of health care professionals in knowledge, skills and ease of use have increased significantly post-Covid. All have reported high motivation levels. While the focus was on adoption of new technology and finances in the pre-Covid era, the primary focus has been on human resource development and patient safety and patient compliance in the post-covid era. Patient data safety remains the most widely reported ethical concern.<br>Participants specified the impact of digitalisation on patient interaction, team collaboration, patient safety and health equity to be both positive and negative, depending on the context. Participants expressed that they needed ‘In-depth and frequent training’, ‘Budget and ‘manpower allocation’, ‘Active monitoring and awareness’ for improving their digital health care delivery competence.<br>Conclusion<br>This is the first study to provide empirical evidence on self-reported competencies, opportunities, challenges and organizational preparedness from the health care workers and health care administrators’ perspective. To increase the digital technology adoption, there is need for enhanced human resource training and address ethical issues of patient data safety.</p> Jyoti Rao Copyright (c) 2024 Jyoti Rao 2024-05-29 2024-05-29 Digital Transformation Adoption Challenges: IT Industry in India <p>In today's dynamic business landscape, digital transformation is imperative for modern businesses' sustained success and competitiveness. The rapid evolution of technology, especially within the IT industry, presents unique challenges to seamlessly adopting digital technologies. This research proposal seeks to comprehensively explore and analyze the hurdles hindering the adoption of digital transformation in the Indian IT industry and, crucially, propose practical solutions to overcome these challenges.<br>A mixed-method approach to this research combines qualitative insights from interviews with IT professionals, and quantitative data gathered through a survey of employees from IT organizations and focused social media, ensuring a comprehensive understanding. The focus is on understanding the psychological factors and leadership roles that often challenge successful digital transformation initiatives within the Indian IT context. By examining these complexities, the study aims to provide detailed insights into diverse organizations' specific obstacles and present strategies to navigate and surmount these challenges.<br>Key questions addressed by the research include: (1) How do individual psychological factors shape the adoption and acceptance of new technologies within an organization? (2) What is the relation between leadership roles and the successful implementation of technological transformations? (3) How do group dynamics and organizational culture jointly influence the adoption of new technologies? (4) What strategies can leaders deploy to cultivate a supportive environment for technological transformation while effectively addressing psychological challenges?<br>Anticipated outcomes encompass identifying primary challenges confronted by IT industries in India while adopting digital transformation. The research will conclude by developing a robust framework to guide enterprises in overcoming these challenges, coupled with actionable recommendations for successfully implementing digital transformation initiatives.<br>This research aspires to contribute valuable insights that not only illuminate the specific challenges within the IT industry in India but also offer practical solutions. By doing so, it aims to serve as a guiding resource for fostering a culture of successful digital transformation adoption in the dynamic landscape of the Indian IT sector.</p> Devanshu Kushwaha Copyright (c) 2024 Devanshu Kushwaha 2024-05-29 2024-05-29 Factors Affecting the Acceptance of Digitalization in the Automobile Aftermarket Industry <p>Recent trends in the automobile aftermarket industry such as, changes in the expectations of customers and generation of value; appearance of next-generation vehicles; and changes in competitive influence; indicate growing awareness of technology advancements and their implications in the business continuity and competitiveness in the automobile aftermarket. In this regard, there is a need for empirical scrutiny of the factors that impact acceptance of digitalization in this industry. This study pursued this scrutiny in the specific context of the aftermarket organisations related to off-highway vehicles (OHVs) using the Technology-Organization-Environment (TOE) framework for technology adoption as the underlying model to inform the study. The findings and recommendations resulting from the study can prospectively help organisations in the automobile aftermarket industry plan and prepare for technology adoption. Principally, the study provides insights for organisational stakeholders who have to develop an organisational strategy for digitalization adoption in their firms. The key facets to be considered in such a strategy include the complexity of digitalization and the technical competence of the firm, from a technological perspective; readiness (financial, technological, and organizational), from an organisational perspective; and the involvement/support of government and stakeholder pressure (from industry, competition, and suppliers), from the environmental perspective.</p> Rudresh S Basavarajappa Copyright (c) 2024 Rudresh S Basavarajappa 2024-05-29 2024-05-29 Climate Risk in Insurance Industry <p>As everyone experience in daily life, Climate change is certainly a reality of the world. It<br>is affecting every species in the world and is also reshaping industries and markets from a<br>business angle. Insurance industry is affected in a unique way as climate risk impacts<br>both sides of balance sheet namely assets and liabilities. Over many years, Insurance<br>industry has developed many models based on past trend data including catastrophe<br>models to handle the risk associated with uncertainties. But this is not enough as the<br>climate risk can be handled only with a sophisticated future looking data analysis and a<br>model needs to be developed for handling the impact of climate risk. By combining the<br>perspectives of catastrophe and climate risk models insurance industry can handle climate<br>risk much better. The sooner businesses and investors understand their climate related<br>financial risks; they will be better placed to handle it and create a market differentiation<br>to grow profitable business.</p> Selvakumaran Mannappan Copyright (c) 2024 Selvakumaran Mannappan 2024-05-29 2024-05-29 Simplified Cyber Security Framework for Educational Institutions <p>In a broad sense, education is the passing of or transmission of knowledge, skills, and character traits. The education sector can be described as the collection of organizations that provides products and services aimed at enhancing the quality of education in society and includes schools, colleges, and universities and various private institutions like vocational training institutes and coaching institutes. In its entirety, the sector is responsible for training individuals irrespective of their age on new skills, enabling them to obtain meaningful employment, and thus helping accelerate the economic growth.<br>The institutes face many challenges like containing costs, competition for students, differing views on standardized learning, and adapting to changing economic needs. Forming education partnerships, developing customized and personalized learning programs, and adapting to new technologies are some unique strategies institutions adopt to overcome these challenges.<br>With online education gaining ground, educational institutes are easy targets for hackers. In fact, reports of instances of breaches in schools and colleges are increasing year on year. These breaches are more worrying because student safety is compromised as educational institutions are entrusted with data of their students and are responsible for their safety and security. A weak cybersecurity infrastructure can make these people vulnerable and put them at risk. With a proactive approach, it is the right time for them to prioritize security as a focal issue and find a solution for it.<br>Hence, it is important for the institutes to do everything they possibly can to ensure their IT infrastructure including the applications and systems are protected, and work to overcome any cybersecurity challenges. While various cybersecurity controls are adopted by the educational institutes, there is a need to establish a simple, cost-effective framework specific to this sector. This research is an attempt to shed light on the current state of cybersecurity in the higher education sector and study the problems and challenges they are facing in implementing an effective security system. Based on the inputs from the survey and interviews, EduSec framework is recommended as the probable solution to the cybersecurity needs of the educational institutions.</p> Nagaraja Seshadri Copyright (c) 2024 Nagaraja Seshadri 2024-05-29 2024-05-29 Identification and Applicability of Time Cycles in the Indian Stock Market <p>Time cycle patterns have been identified across asset classes in financial markets<br>(Hurst, 1972), and this is an area of great interest. This study aimed at testing some of the<br>methods; including Hurst's time cycle envelope and Dewey’s statistical data analytics, to<br>explore the possibility of using the same in stock trading in Indian markets profitably.<br>Considering the dynamic nature of stock markets and their dependencies on various factors,<br>the study tested one of the selected methods for the dataset to support the hypothesis that time<br>cycles are more of an academic subject than a tool to trade in stock markets.<br>The study used an exploratory study that follows the principles of quantitative<br>research. The study analyzed the Fast Fourier Transform and Goertzel general algorithms to<br>select the one with the least error in the detection of the dominant cycle in terms of buy and<br>sell signals.<br>A composite cycle was constructed to analyze and track the Nifty50 index for the<br>period between 01/05/2023 and July 31, 2023, which shows the principle of variation cycles<br>arrive earlier or later than the standard time cycle in a trendy market with absolute return of<br>5.03 % annualized return by Nifty 50 index and does not show value of using time cycles as<br>indicator of choice while other traditional indicators like MACD are showing 209.30%<br>annualized return in the same period.<br>This study's findings could be valuable to stock market traders who are trying to time<br>the market based on time cycle software and indicators. This research will provide traders<br>with a base on which they can further build additional indicators to be able to make better<br>trading decisions and improve profitability.</p> Atul Goswami Copyright (c) 2024 Atul Goswami 2024-05-29 2024-05-29 An Innovative Framework for Sustaining High-Quality Customer Service During the Expansion of Small and Medium Enterprises <p>Small and medium enterprises (SME) are privately owned organizations. SMEs play an important role in the contribution of national economics. Around the world, SMEs contributes in many fields, especially in employing innovation mechanism in their organizations. To develop sustainable growth and enhance the revenue system, organizations strive to maintain their sustainable productivity. Additionally, the organizations are under pressure from the government sectors to generate high revenue and increase sustainable development. The main objective of the present study is to evaluate the significance of SMEs and their high-quality customer service in the expansion of SMEs. Additionally, it determines the factors affecting the SME to compete in the global market. It also examines the challenges faced by SMEs during its expansion. The present research executes a quantitative analysis utilizing the SPSS version 23 software package. A structured questionnaire survey technique is utilized to gather the data from the entrepreneurs in the SME sector. A purposive sampling strategy has been adopted for analysis. The objective behind the technique is to gather data relating to the perception of entrepreneurs regarding the expansion of their firms in the competing environment. Descriptive statistics, ANOVA, regression, and Pearson correlation analysis are performed in the research. The outcomes of the study revealed that the expansion of SMEs has a significant impact on firms' customer services. Furthermore, the study also evaluates the key factors affecting the expansion of SMEs. The study recommends that entrepreneurs enhance their strategies for increasing employee retention in the firms.</p> Sharad Borde Copyright (c) 2024 Sharad Borde 2024-05-29 2024-05-29 Impact of Leadership in Scaling Startups in EdTech Product Space in Emerging Markets Such as India <p>This research investigates the impact of leadership on scaling startups in the EdTech product space in emerging markets such as India. The main aim of this study is to examine the significant impact of leadership in the expansion of start-ups in the Ed-Tech sector within emerging markets like India. The further objectives of the study are:<br>1. To identify the role of leadership in business growth and performance in context to Indian Ed-tech startups<br>2. To determine the main components of leadership effectiveness that contributes to the scalability of start-ups and specifically Indian Ed-tech startups<br>3. To analyze the impact of strong leadership on the scaling of start-ups and specifically Indian Ed-tech startups.<br>The results of the study indicate that leadership plays a critical role in scaling EdTech startups in emerging markets. The research also explored how different leadership styles and behaviors affect the growth and success of EdTech startups in emerging markets. The study employs mixed-methods of research by combining both quantitative and qualitative analysis, to create a more holistic and nuanced understanding of the research topic, providing a more robust and reliable conclusion. Inputs taken from EdTech entrepreneurs &amp; employees, investors, and industry experts.<br>The data analysis part of the research was carried out using descriptive statistics, reliability analysis, factor analysis and regression analysis. Descriptive statistics was used to represent the changes that occurred in the collected data. Through calculating the frequencies and graphing them, trends and patterns within the data are clearly highlighted in a precise manner. Reliability analysis was used as there was Likert scale type data. The Cronbach alpha tests the internal consistency of the data and gives an indication on whether or not the data is reliable to carry out tests and make conclusions. Factor analysis is a dimension reduction method used to identify the important factors from the factors considered. And finally, regression analysis was used to identify relationships between variables and test the hypotheses. By implementing regression analysis to test the hypotheses, the analysis resulted in the following conclusions that Adaptability, Strong communication, Interpersonal skills, Creativity, Decision Making, Self-Discipline, Resilience and Empowerment as a leadership attribute in scaling start-ups do have significant impacts on Ed-tech businesses scaling performance.<br>The research also reveals that certain contextual factors in emerging markets, such as limited access to capital and talent, pose unique challenges to scaling EdTech startups. However, effective leadership can help overcome these challenges and enable sustainable growth in the EdTech sector.<br>The findings of this study have practical implications for EdTech entrepreneurs, investors, and policymakers, and can inform the development of effective leadership strategies to promote the growth and success of EdTech startups in emerging markets.</p> Ramya Chatterjee Copyright (c) 2024 Ramya Chatterjee 2024-05-29 2024-05-29 ROLES OF ARTIFICIAL INTELLIGENCE IN EDUCATION FOR SUSTAINABLE DEVELOPMENT IN ASIA-PACIFIC CONTEXTS <p>This study explores the intersection of artificial intelligence (AI) and sustainable educational<br>development in Asian contexts, proposing a framework to delineate the multifaceted roles of AI in<br>fostering educational advancement. By embracing AI innovations while upholding principles of equity,<br>inclusivity, and ethical governance, Asian nations can forge a more resilient and equitable<br>educational landscape. The suggested framework encompasses inputs, outputs, and AI converters,<br>prioritizing educational access and completion, particularly in low- and lower-middle-income<br>countries, and emphasizing higher education expansion and research in higher-income nations.<br>Outputs include enhanced employability, job creation, and productivity, whereas concerns revolve<br>around overreliance on technology, bias, digital divide, and job displacement. Policy implications<br>highlight the need for awareness campaigns, policy reforms, infrastructure investment, and<br>partnerships to maximize AI benefits while mitigating potential challenges. However, the study’s<br>conceptual framework lacks a specific methodology, warranting the development of robust research<br>methods tailored to investigate AI’s roles in promoting education for sustainable development. This<br>initial study serves as a foundation for future research endeavors in this burgeoning field.</p> Masatoshi Hara Copyright (c) 2024 Masatoshi Hara 2024-04-18 2024-04-18 NAVIGATING THE INTERSECTION OF AI IN EDUCATION: DIFFERENTIATED ASSESSMENTS AS A PEDAGOGICAL REFORM <p>The 21st century with the intersection of AI and Education offers great opportunities to educators and learners.<br>This changing scenario can be navigated with new and varied pedagogical reforms. Technology 4.0 should bring out fast paced educational reforms. The research primarily focussed on a differentiated assessment system so that the creative and critical thinking can be evaluated. This assessment was learner centric rather than teacher centric; it explored a novel method of quantifying skill progress rather than route memorisation. This research aimed to develop creative thinking in graduates by implementing a differentiated assessment pattern based on the ACER creative thinking framework. The age of rapid automation and AI poses a threat to low-skilled labour; therefore educational institutions must focus more on developing skills that machines cannot replicate. The exploratory case study over a longitudinal period of six months concluded that a concept called as flip question paper, in the form of science fiction writing and white paper projects develop higher-order thinking skills in graduate learners. Though the variance in strengths of learners is a well-established fact most assessments sill follow a standardised pattern rather than differentiated . This study was also able to quantify data from the assessment so that transcripts can have creative and critical thinking mapped along with domain knowledge</p> Mary Cruz Bojan Kostadinovic Anna Provodnikova Copyright (c) 2024 Mary Cruz, Bojan Kostadinovic, Anna Provodnikova 2024-04-18 2024-04-18