Global journal of Business and Integral Security
https://www.gbis.ch/index.php/gbis
<p><img src="https://www.gbis.ch/public/site/images/ssbm/gbis.jpg" alt="" width="200" height="283" /></p> <h2>About the Journal</h2> <p>Global Journal of Business and Integral Security - GBIS (ISSN 2673-9690 Online) is an international, double-blind peer-reviewed, open-access journal published by the Swiss School of Business and Management (SSBM Geneva) and the University of Applied Sciences in Security and Safety.</p> <p>GBIS aims to provide a valuable outlet for research and scholarship on management-orientated themes and topics. It publishes articles of of multi-disciplinary and interdisciplinary nature as well as empirical research from traditional and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business, management and integral security disciplines.</p> <p>The journal covers topics in the areas of business, management, finance, corporate governance, corporate security, health security, environmental safety, human resource management, marketing, organizational behavior, organization theory, strategy, technology management, and related areas. </p> <p><strong>Aims</strong></p> <p>The aim of GBIS is to provide a platform where academics and practitioners can present their research in the fields of business, management and integral security. The journal will provide new methods and methodologies for analysis, integration and implementation of business, management and integral security.</p> <h4>Focus and Scope</h4> <p>The journal aims to provide an outlet for research and scholarship on management-related themes and topics. With contributions from around the globe, the journal includes empirical, conceptual and methodological articles across the full range of business and management disciplines, including:</p> <ul> <li>Accounting and Finance</li> <li>Business Economics</li> <li>Business Ethics</li> <li>Corporate Governance</li> <li>Environmental Health and Safety</li> <li>Entrepreneurship & SME managemen</li> <li>General Management</li> <li>Human Resource Management</li> <li>Integral and corporate security </li> <li>Knowledge Management</li> <li>Management Development</li> <li>Marketing</li> <li>Operations Management</li> <li>Organization Theory</li> <li>Organizational Behaviour</li> <li>Public Sector Management</li> <li>R&D Management</li> <li>Research Methods</li> <li>Strategic Management</li> <li>Technology Management</li> </ul> <p>Other themes associated to the above or emerging topics will also be considered. </p> <p>All papers submitted to GBIS are submitted to double-blind peer review. </p> <p><strong>Indexed and Abstracted Information</strong></p> <ul> <li>Academic Journals Database</li> <li>COPAC</li> <li>Electronic Journals Library</li> <li>Elektronische Zeitschriftenbibliothek (EZB)</li> <li>Google Scholar</li> <li>JournalTOCs</li> <li>Ulrich's</li> <li>Universe Digital Library</li> <li>WorldCat</li> <li>ZBW-German National Library of Economics</li> </ul>Swiss School of Business and Management Genevaen-USGlobal journal of Business and Integral Security2673-9690Effect of Entrepreneurial Characteristics, Entrepreneurial Competencies and Business Strategy on Business Performance of Indonesian Companies in Vietnam
https://www.gbis.ch/index.php/gbis/article/view/334
<p>Vietnam is one of top destination outbound investment of Foreign Investment and Indonesian companies as well. This research is conducted to investigate factors that impact to business performance that may be contributed to the academic and business practical application on a topic of the effect of Entrepreneurial Characteristics, Entrepreneurial Competencies and Business Strategy on Business Performance in Vietnam. The research is applied to Indonesian companies and affiliates operate in Vietnam which must manage dynamic and high customer requirements with high intensity of competition to win the competition. This research taken in period of October 2022- June 2023 and population of the research is the company leaders who are also the owners and managers of Indonesian companies and affiliates in Vietnam. Use quantitative research by using multiple linier regression analysis technic through hypothesis test with SPSS software to proof effect of<br>vii<br>entrepreneurial characteristics, entrepreneurial competencies, and business strategy on business performance of Indonesian companies in Vietnam. This dissertation succeeds to proof entrepreneurial characteristics, entrepreneurial competencies, and business strategy simultaneously give significant impact on Indonesian companies’ business performance in Vietnam.</p>Hendra Syahputra
Copyright (c) 2023 Hendra Syahputra
2024-03-182024-03-181Assessment of Metro Vancouver Canada Immigration Consulting Firm’s Existing Strategies: Basis for Business Resiliency Strategic Plan During Canadian Border Closures
https://www.gbis.ch/index.php/gbis/article/view/333
<p>The proposed research aims to determine the effectiveness of different Marketing Strategies being used by Metro Vancouver Canada Immigration Consulting regarding business resiliency during Canadian border closures which influence the company’s intention in aiming to develop strategic policies in order to have a precise business resiliency and strategies during Canadian border closures while continuing business operations.<br>Specifically, to assess the effectiveness of the research approach, Data analysis, survey research, management and staff interviews were among the research approaches employed in the study. The findings demonstrated that the company's present strategy was primarily focused on providing clients with excellent immigration services, fostering lifelong relationships with stakeholders to enhance its operations.<br>This study's findings stress the importance of assessing current strategies to identify any potential weaknesses and opportunities for business resilience in the face of unforeseen challenges like border closures. The firm can adjust to the shifting business environment and keep offering its clients high-quality services by putting the suggested tactics into practice.</p>Noel Almonte Abrera
Copyright (c) 2023 Noel Almonte Abrera
2024-03-182024-03-181 Bridging Skill Gaps: Promoting Creative and Critical Thinking in Graduate Learners Through Alternative Assessment Methods
https://www.gbis.ch/index.php/gbis/article/view/332
<p>In the World Bank Human Capital Index 2022 ranks India 132 out of 191 countries.<br>This is an area of concern as India has the largest youth population, and therefore, they must have the right skill sets to find employment in an agile work environment. The workforce predictions indicate replacing a low- and medium-skilled workforce with smart automation. Given these trends, the Government of India introduced many programs to upskill and re-skill Indian youth, yet the employability of Indian graduates is below 50 percent. Educational reforms are slow-paced when compared to the technological revolutions of the 21st century.<br>This exploratory case study examined the impact of an innovative assessment method, specifically a flip-question paper, to enhance critical and creative thinking amongst graduate learners in a women's college in Bangalore. The survey was conducted with 112 respondents from India and abroad to understand current trends in education and skill gaps. The qualitative exploratory case study was conducted on fifty-four graduate learners over a longitudinal period of six months. The themes of the ACER creative thinking framework were evaluated using the rubric designed to generate the<br>quantitative data. The research aimed to validate that assessments should move from content-driven to more creative forms to improve skills. The concept of differentiated assessment brings out the abilities of each learner.<br>The quantitative data generated after the assessment supported and validated the three hypotheses stated in the study. The study's results confirmed that learners experimenting with their ideas could improve their creative and critical thinking. It can be concluded that this assessment method can be used as a model at the end of a program or the entry-level of employment.<br>It can be concluded that, in an age of rapid automation and smart technologies, educators should focus more on pedagogy and assessment that develop higher-order thinking skills. The findings of this study strongly suggest that alternative assessment methods can serve as a creative tool to bridge skill gaps. The future workspaces dominated by machines will require learners with highly developed skills. Therefore, having these skills marked in transcripts and content knowledge is essential.</p>Mary Cruz
Copyright (c) 2023 Mary Cruz
2024-03-182024-03-181The Implication of Social Media Marketing in the Education Sector: Evaluating the Impact of Social Media-Induced Marketing Elements on Brand Engagement
https://www.gbis.ch/index.php/gbis/article/view/331
<p>The education sector has witnessed significant growth with multiple tech firms that<br>engage in providing services to students. Such services need to be promoted in order to<br>increase the level of awareness among students and attract more students to avail of such<br>services. However, students from a unique demographical community and such aspects need<br>to be considered in order to develop a strategic social marketing plan. The purpose of the<br>current study is to conduct an empirical analysis of how education brands in the education<br>sector utilise social media marketing in order to increase the level of awareness and level of<br>student engagement with the brand. This purpose has been addressed in the current study by<br>collecting data and conducting empirical analysis with 250 different students who are part of<br>different educational institutions and take services from education sector firms. Empirical<br>analysis conducted in the current study has suggested student perception, brand loyalty, brand<br>equity, and the level of student engagement does influence the expected performance of<br>social media marketing campaign conducted by education brands. Education brands are<br>required to ensure that they develop a positive level of student perception, engagement, brand<br>loyalty and trust in order to attract more students to utilise their service amidst growing<br>competition in this sector which is witnessing the growth of several edtech firms who attempt<br>to engage and occupy larger student share in social media platforms. The current study is a<br>novel attempt to establish strategies which can be adopted for improving the effectiveness of<br>marketing campaigns.</p>Ram Kiran
Copyright (c) 2023 Ram Kiran
2024-03-182024-03-181Total Quality Management Practices and Performance of Manufacturing Firms in Uganda: Case of Metro Cement Ltd
https://www.gbis.ch/index.php/gbis/article/view/330
<p>The aim of this study is to investigate the relationship between total quality management<br>(TQM) practices and the performance of manufacturing firms in Uganda, using Metro<br>Cement Ltd as a case study. The study employs a mixed-methods research design,<br>consisting of a survey and interviews with employees and management of Metro Cement<br>Ltd.<br>The survey is used to collect quantitative data on the TQM practices and performance of<br>the company. The data is analyzed using descriptive statistics, correlation analysis, and<br>regression analysis to identify the relationship between TQM practices and performance.<br>The interviews are used to collect qualitative data on the perceptions and experiences of<br>employees and management regarding TQM practices and their impact on the company's<br>performance.<br>The findings of the study show that TQM practices are positively related to the<br>performance of Metro Cement Ltd. The study identifies several TQM practices that<br>significantly influence the company's performance, including continuous improvement,<br>employee involvement, customer focus, and leadership commitment. The study also<br>reveals that the implementation of TQM practices has led to improvements in product<br>quality, customer satisfaction, and employee morale.<br>The study concludes that the adoption and implementation of TQM practices can improve<br>the performance of manufacturing firms in Uganda, and recommends that other companies<br>in the sector should adopt TQM practices to enhance their performance. The study also<br>recommends that Metro Cement Ltd should continue to invest in TQM practices and<br>identify areas for further improvement to maintain its competitive advantage in the market.<br>Total Quality Management (TQM) is a management philosophy that emphasizes<br>continuous improvement of all aspects of an organization, including its products, services,<br>processes, and people. TQM is based on the belief that quality is everyone's responsibility<br>and that it can be achieved through the involvement of all employees.</p>Mohamed Abdullah
Copyright (c) 2023 Mohamed Abdullah
2024-03-182024-03-181Effectiveness of Lean Six Sigma Methodology for Optimal Radioisotope Utilization in Nuclear Medicine
https://www.gbis.ch/index.php/gbis/article/view/329
<p>Nuclear Medicine departments offer a large diversity of diagnostic and therapeutic procedures. To remain competitive, health care organizations have promoted the use of Lean and Six Sigma in various settings. Nuclear medicine is facing the challenge of patient management with a better quality of care and there is an enormous need to optimally use the radioisotopes and to improve the process of the nuclear medicine department.<br>The scope of the study was to monitor the optimal utilization of radioisotopes with the potential use of Lean and Six Sigma in the nuclear medicine department. The use of radioisotopes efficiently can be managed with time. There are sub-process steps involved in the department which are coordinated with one another, where the staffs need to speed up their work, which allows more patient scans, reduce the excessive cost for the management, and less wastage in the department. If it is not utilized properly then it is a major issue in the department and affects patient satisfaction and incur more cost to the management.<br>There are 3 objectives mentioned in this study which are: a) To map the process flow of the nuclear medicine department, b) To analyze the bottlenecks or gaps in the workflow with the use of Lean Six Sigma Methodologies and Tools, c) To recommend the solutions to improve the process in the department.<br>v<br>The data collection was done by purposive sampling and mapping process flows with Gemba walk and assessment in the department, observed patient’s time, and recorded turnaround time for each process step in the department. The analysis was done by using Lean Six Sigma methodologies which include Ishikawa Diagram, 5 why’s analysis or technique, lean seven wastes, and calculated Sigma assessment which includes DPU (Defects Per Unit) and DPMO (Defects Per Million Opportunity).<br>Overall results showed that there is a significant difference between the timing of variables and there are major defects that occur due to delays in the department. In conclusion, the sigma level 2.75 which is calculated by DPMO indicates that the nuclear medicine centre is not following the standards and is not competitive enough which needs improvement to sustain in the healthcare industry.</p>Anjali Steta
Copyright (c) 2023 Anjali Steta
2024-03-182024-03-181Unveiling the Past: AI-Powered Historical Book Question Answering
https://www.gbis.ch/index.php/gbis/article/view/328
<p>In the recent past, we have seen a number of approaches, datasets, models, and<br>even large language models (LLM) used for question-answering. The results of<br>these initiatives are very encouraging, but generating questions from the given<br>document, and generating a correct answer to a given question from a given<br>document, is still challenging. It becomes more challenging when the text is<br>historical, and it is translated from another language and a different script is used<br>to write the translation than the script of the original text. This problem is because<br>of the spelling of nouns in the original script. Secondly generating description<br>answers and evaluating the correctness of descriptive answers is a challenge.<br>Thirdly, if n number of question-answer pairs are generated from a certain corpus<br>then how do you measure the performance of this model? Finally, if we have a<br>large body of text and some questions in our mind then without giving the context<br>how to get the answer? In this work, we are exploring techniques for creating<br>questions and answers for a book corpus using ChatGPT and other available<br>techniques, we call this QAGS. Secondly, we are finetuning the t5, flan-t5 model for<br>creating an answer generation system, we call this AGS. Thirdly we are retrieving<br>a relevant document that can answer a question in our hand, we call this DRS.<br>Finally, we are creating and evaluating a system that can answer a history<br>question without any context, we call this RAAGS. In this work, we are using The<br>Mahabharata book as a corpus. To evaluate the different sub-systems we have<br>used different metrics like BLEU, ROUGE, Accuracy, Recall, R@n, P@n, F1@n,<br>Cosine. We have used SentenceTransformer for text embedding. Our approach<br>does not depend upon the domain, script, or language of the text document.<br>Neither, does it depend upon the Era when the text was written. It doesn’t need<br>any manual feature engineering of the text. We have explored SOTA transformers<br>like T5, distilBERT, RoBERTa, Bloom, BERT, BigBird from huggingface for zeroshot<br>learning. The cosine between answer & question, answer & chunk is 0.91. In DRS<br>MRR metric is 0.55, and MAP is 0.25. In AGS cosine between the reference answer<br>and predicted answer is 0.827. In RAAGS cosine between the reference answer<br>and the predicted answer is 0.763<br>Keywords: Question Answering with NLP, Historical Books Question Answering,<br>Question Answering Generation, NLP Transformer Models</p>Hari Thapliyal
Copyright (c) 2023 Hari Thapliyal
2024-03-182024-03-181Teach The Child And Not The Subject Alone: Building Entrepreneurial Competencies In Teachers To Meet The Challenges Of The 4th Industrial Revolution
https://www.gbis.ch/index.php/gbis/article/view/327
<p>The purpose of education is to prepare students for a life which is getting increasingly uncertain and ambiguous. They will also have to co-exist in a highly technology driven environment. Information is getting outdated every day and AI has taken over most cognitive skills. The readiness for this starts with the teacher. The whole concept of teach the child and not the subject alone emanates from here.<br>The mantra is Human Intelligence + Artificial Intelligence = Innovative Intelligence. It is a collaborative effort.</p>Sarojini Rao
Copyright (c) 2023 Sarojini Rao
2024-03-182024-03-181Measuring Strategic Business Value Of Digital Transformations In The Retail Industry
https://www.gbis.ch/index.php/gbis/article/view/326
<p>The Retail industry is going through a paradigm shift and the next generation of<br>customers are leaning towards purpose-driven retail, demanding new levels of value like<br>instant delivery, and seamless experiences at best prices. Retailers are enabling value<br>creation with differentiated physical and digital shopping experiences driven by innovative<br>business capabilities. CXOs are making significant investments in digital transformation<br>initiatives adopting technologies like artificial intelligence, cloud, Internet of Things, and<br>augmented reality.<br>Chief Financial Officers (CFOs) are challenged in evaluating the business case and<br>measuring success of these digital programs due to inadequate and inconsistent valuation<br>practices. Existing academic research indicates that traditional return on investment (ROI)<br>measurement frameworks are limited in their ability to deliver insights on true business<br>value achieved through digital investments. Traditional measurement methods of<br>transformation benefits like free cash flows or net present value involve long payback<br>cycles and typically have intangible outcomes. The value impact of digital technology<br>investments is a challenge at enterprise level and monitoring this performance extends<br>beyond traditional methods to non-financial metrics aligned to the business objectives of<br>the program.<br>The proposed study would examine the value provided by digital transformations<br>implemented in the global retail business. The study has a long-term goal of providing<br>CFOs the required tools to measure transformation benefits through a unified digital ROI<br>framework aligned to the retail business value chain. It assesses the business outcomes of<br>these initiatives, including their impact on financial performance, cash flows, and the<br>prospect of defining an all-encompassing business value framework.<br>A research approach involving a digital survey was conducted to gather insights<br>from practitioners of Digital technology transformations regarding their perspectives on<br>methodology, approach, challenges, and recommendations for evaluating and optimizing<br>ROI benefits.<br>The outcome of this research was a structured benefits evaluation framework,<br>Smart Gems, which is enriched by the fusion of real-world experiences and processional<br>wisdom. Smart Gems enables business metric definition and effective measurement across<br>the retail transformation value chain. CFOs should now be able to navigate confidently as<br>they evaluate and approve complex digital initiatives and design effective governance<br>practices for value management.</p>Deepak Kota
Copyright (c) 2023 Deepak Kota
2024-03-182024-03-181Customer Segmentation For Online Retailers Using RFM Modeling To Adopt Profitable Customer-Centric Marketing Strategies
https://www.gbis.ch/index.php/gbis/article/view/325
<p>Customer Segmentation is the process of segregating customers based on some prominent features that could help online retailers sell more products with less marketing expenses. This process's rationale is the belief that customers exemplify differences in their attitude, behaviour, and demography. An unsupervised machine learning techniques like cluster modelling can develop groups or segments of a customer population. The goal is to create separate groups, but the groups themselves have closely related features, and this can be a powerful means to identify unsatisfied customer problems. In keeping with this data, companies can outperform the competition by developing customized marketing campaigns, designing an optimal distribution strategy, choosing specific product features for deployment, and prioritizing new product development efforts. Thereby, customer segmentation enables a company to customize its relationships and deliver personalized experiences to customers.<br>This research aims to develop a good understanding of the company's customer base and its behaviour, using the RFM (Recency, Frequency, Monetary) model to accurately classify existing customers' to underscore its most profitable customer groups.<br>The purpose of this research is to help the company invest in these customers' segments to generate revenue, reduce costs and be profitable.<br>This research will also predict the items customers will buy in the future using a collection of machine learning techniques: SVM, Logistic Regression, Decision Tree, Random Forest, Adaboost, Ensemble Classifier. This research will essentially categorize the selected customer base of a UK-based online retailer into appropriate customer segments and predict future purchases based on the customer segmentation.</p>Debendra Ray
Copyright (c) 2023 Debendra Ray
2024-03-182024-03-181